📊 Overall Advertising Performance
Total Spend
$8,742.72
All Platforms Combined
Total Impressions
422,712
Nov 5 - Nov 11
Total Results
302
Reported Results
Active Platforms
3
Google V2, V3, Meta
| Platform | Impressions | Results | Total Spend |
|---|---|---|---|
| Google Ads V2 | 234 | 3 conversions | $86.27 |
| Google Ads V3 (Local) | 295,127 | 38 conversions | $3,156.22 |
| 127,351 | 238 leads, 23 purchases | $5,500.23 | |
| Total | 422,712 | 302 reported results | $8,742.72 |
* Results across platforms represent different conversion types and should not be added together as unique leads.
Google V2: $86.27 (1.0%)
Google V3: $3,156.22 (36.1%)
Meta Ads: $5,500.23 (62.9%)
🔍 Google Ads V2 Performance
Total Spend
$86.27
1 Active Campaign
Impressions
234
Nov 5 - Nov 11
Conversions
3
Phone Call Leads
Phone Calls
6
From Ads
Cost Per Conversion
$28.76
Per Conversion
Campaign Breakdown
| Campaign | Status | Budget | Impressions | Calls | Conv | CPC | Spend |
|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | Active | $15/day | 234 | 6 | 3 | $28.76 | $86.27 |
| Total | 234 | 6 | 3 | $28.76 | $86.27 | ||
Conversion Breakdown
3
Phone Call Lead
3
Total
📍 Google Ads V3 (Local) Performance
Total Spend
$3,156.22
2 Active Campaigns
Impressions
295,127
Nov 5 - Nov 11
Conversions
38
Total Conversions
Phone Calls
14
From Ads
Cost Per Conversion
$83.06
Per Conversion
Campaign Breakdown
| Campaign | Status | Budget | Impressions | Calls | Conv Rate | Conv | CPC | Spend |
|---|---|---|---|---|---|---|---|---|
| Local PMAX Expanded Locations | Active | $60/day | 40,722 | 11 | 2.49% | 19 | $28.58 | $543.05 |
| Local PMAX General | Active | $340/day | 254,405 | 3 | 0.11% | 19 | $137.54 | $2,613.17 |
| Total | 295,127 | 14 | - | 38 | $83.06 | $3,156.22 | ||
Conversion Breakdown
21
Get Directions
8
Phone Call Lead
8
Contact
1
Submit Lead Form
38
Total
⚖️ Google V2 vs V3 Comparison
Google V2
Impressions234
Phone Calls6
Conversions3
Cost/Conv$28.76
Total Spend$86.27
Google V3 (Local)
Impressions295,127
Phone Calls14
Conversions38
Cost/Conv$83.06
Total Spend$3,156.22
Combined Spend
$3,242.49
Google Ads Total
Combined Impressions
295,361
All Google Campaigns
Combined Conversions
41
V2 + V3 Total
📘 Meta Ads Performance
Total Spend
$5,500.23
3 Active Campaigns
Impressions
127,351
Nov 5 - Nov 11
Facebook Leads
238
On-Facebook Leads
Website Purchases
23
From Ads
CTR (All)
1.70%
Click Through Rate
Cost Per Lead
$23.11
Approx. Per FB Lead
CPA (All Results)
$21.07
Spend / (Leads + Purchases)
Campaign Breakdown
| Campaign | Status | Impressions | Purchases | CPP | FB Leads | CPL | Spend |
|---|---|---|---|---|---|---|---|
| Lead Campaign | Sales vs Informative | Top 14 States | Active | 44,867 | 12 | $141.93 | 67 | $25.42 | $1,703.21 |
| Lead Campaign | [DS4C] | Active | 39,739 | 10 | $178.17 | 107 | $16.65 | $1,781.67 |
| Lead Campaign | Sales vs Informative | Top Diabetic States | Active | 4,662 | 1 | $226.06 | 14 | $16.15 | $226.06 |
| Total | 89,268 | 23 | $239.14 | 188 | $19.54 | $3,710.94 | |
* Campaign-level impressions total 89,268. Account-level total is 127,351 which includes all placements and ad delivery.
Cost Per Lead by Day
🎨 Top Campaign Creatives
| Creative | Link Clicks | CTR (All) | Purchases | FB Leads | Spend |
|---|---|---|---|---|---|
| Creative 1 | 28 | 1.67% | 1 | 7 | $112.87 |
| Creative 2 | 91 | 2.92% | 0 | 24 | $365.11 |
| Creative 3 | 35 | 4.77% | 0 | 7 | $147.47 |
| Creative 4 | 32 | 2.77% | 0 | 7 | $141.32 |
* Showing top 4 of 7 creatives. Creative names not visible in exported data.
📈 Daily Performance Trends
All Platforms - Daily Spend
Conversions & Leads Overlay
Meta Ads - Cost Efficiency by Campaign
📧 November Email Newsletters
Sin City Diabetics Newsletter
Delivered
98.98%
Opened
14.08%
Clicked
1.03%
Total Clicks
50
Unique Clicks
50
Unique Engagements
19
Clicks/Unique Open
8%
Get Fast Cash For Strips (GFCFS) Newsletter
Delivered
99.61%
Opened
10.57%
Clicked
0.59%
Total Clicks
8
Unique Clicks
7
Unique Engagements
2
Clicks/Unique Open
4%
Diabetic Strips 4 Cash (DS4C) Newsletter
Delivered
99.18%
Opened
21.2%
Clicked
0.83%
Total Clicks
26
Unique Clicks
18
Unique Engagements
18
Clicks/Unique Open
3%
📱 Social Media Planner
